Pricing
11 min readOctober 22, 2025Real Estate Photo Editing Pricing Guide (2025)
Complete cost breakdown for virtual staging, twilight photography, HDR editing, and more. Learn how AI is disrupting traditional pricing models.
355
355Lab Team
October 22, 2025
2025 Pricing Overview
Average costs for real estate photo editing services
$24-49
Traditional Virtual Staging (per image)
$150-500
Traditional Twilight Photography
$0.29-2
AI-Powered Editing (per image)
Table of Contents
Industry Pricing Overview
Real estate photo editing has undergone a massive transformation in 2024-2025 with the introduction of AI-powered services. Understanding the pricing landscape helps agents and photographers make informed decisions about their marketing budgets.
Traditional vs AI Pricing Models
| Service | Traditional Cost | AI Cost (355Lab) | Savings |
|---|---|---|---|
| Virtual Staging | $24-49/image | $0.29/image | 98-99% |
| Twilight Conversion | $150-500/shoot | $0.29/image | 99.8% |
| Item Removal | $15-35/image | $0.29/image | 98% |
| Decluttering | $20-40/image | $0.29/image | 99% |
| Image Upscaling (4K) | $10-25/image | $0.58/image | 97% |
| HDR Editing | $2-6/image | Included in upload | 100% |
Virtual Staging Costs
Traditional Virtual Staging Pricing
Traditional virtual staging services (BoxBrownie, PhotoUp, etc.) charge per image with volume discounts:
| Provider | 1-10 Images | 11-50 Images | 51+ Images | Turnaround |
|---|---|---|---|---|
| BoxBrownie | $32/image | $29/image | $24/image | 24-48 hours |
| PhotoUp | $29/image | $26/image | $22/image | 12-24 hours |
| VirtualStagingAI | $49/image | $39/image | $29/image | 6-12 hours |
| InstantDecoAI | $16/image | $14/image | $12/image | Instant |
AI Virtual Staging Pricing (355Lab)
| Plan | Monthly Cost | Images Included | Cost per Image | Processing Time |
|---|---|---|---|---|
| Pay-as-you-go | $0 | Unlimited (credits) | $0.29 | Under 30 seconds |
| Starter | $29/month | 100 images | $0.29 | Under 30 seconds |
| Professional | $79/month | 300 images | $0.26 | Under 30 seconds |
| Unlimited | $199/month | Unlimited | $0 | Under 30 seconds |
Cost Comparison Example: 3-Bedroom Home
Staging 5 rooms (living room, dining room, master bedroom, 2 additional bedrooms):
BoxBrownie (5 images)$160
PhotoUp (5 images)$145
InstantDecoAI (5 images)$80
355Lab (5 images)$1.45
Savings with 355Lab: $78.55 - $158.55 per listing (98-99% cost reduction)
Twilight Photography Pricing
Traditional Twilight Photography
Traditional twilight photography requires on-site shooting during the brief blue hour window:
| Service Level | Cost Range | What's Included | Turnaround |
|---|---|---|---|
| Basic Package | $150-250 | 3-5 exterior shots, basic editing | 3-5 days |
| Standard Package | $250-400 | 5-10 shots, advanced editing, multiple angles | 3-7 days |
| Premium Package | $400-500+ | 10+ shots, aerial drone, video clips | 5-10 days |
Hidden Costs:
- Reshoot fees if weather is poor: $75-150
- Travel fees for properties 20+ miles away: $50-100
- Rush processing (24-48 hours): +30-50% premium
- Additional revisions: $25-50 per image
AI Twilight Conversion (355Lab)
| Volume | Cost per Image | Total Cost | Processing Time |
|---|---|---|---|
| 1 twilight photo | $0.29 | $0.29 | 15-30 seconds |
| 3 twilight photos | $0.29 | $0.87 | 1-2 minutes |
| 10 twilight photos | $0.29 | $2.90 | 5 minutes |
No hidden costs: No weather dependency, no travel fees, no reshoot charges, unlimited revisions with different source photos.
HDR & Basic Editing Pricing
Traditional HDR/Enhancement Services
| Service | BoxBrownie | PhotoUp | PixelShouters | 355Lab |
|---|---|---|---|---|
| Basic HDR | $1.60/image | $1.50/image | $2.00/image | Auto-applied |
| Advanced HDR | $4.00/image | $3.50/image | $5.00/image | Auto-applied |
| Sky Replacement | $3.20/image | $2.50/image | $4.00/image | $0.29 |
| Brightness/Color | $1.60/image | $1.00/image | $2.00/image | Auto-applied |
| Perspective Correction | $3.20/image | $2.50/image | $3.00/image | Auto-applied |
Typical Listing Photo Editing Costs
Example: 25-photo MLS listing with basic enhancements
Traditional Service (25 images × $2.50)$62.50
Rush processing (+40%)+$25.00
Revisions (3 images × $5)+$15.00
Traditional Total$102.50
355Lab Total (auto-enhanced)$0.00
355Lab automatically applies HDR, brightness, color correction, and perspective fixes to all uploaded images at no additional cost.
Advanced Editing Services Pricing
Item Removal & Decluttering
| Service | Traditional Cost | 355Lab Cost | Turnaround |
|---|---|---|---|
| Simple object removal (trash can, cord) | $5-10/image | $0.29/image | Traditional: 1-2 days 355Lab: 30 seconds |
| Complex removal (furniture, person) | $15-25/image | $0.29/image | Traditional: 2-3 days 355Lab: 30 seconds |
| Room decluttering | $20-40/image | $0.29/image | Traditional: 2-4 days 355Lab: 1-2 minutes |
| Multiple item removal (5+ objects) | $25-50/image | $0.29-0.87/image | Traditional: 3-5 days 355Lab: 2-5 minutes |
Image Upscaling & Enhancement
| Service | Traditional Cost | 355Lab Cost | Quality |
|---|---|---|---|
| 2K to 4K upscaling | $10-15/image | $0.58/image | AI-enhanced detail restoration |
| 4K to 8K upscaling | $20-25/image | $0.58/image | Print-quality resolution |
| Low-res salvage (phone photos) | $15-30/image | $0.58/image | Detail reconstruction |
Video Slideshow Creation
| Provider | Basic Package | Premium Package | Turnaround |
|---|---|---|---|
| Traditional videographer | $200-400 (15-30 images) | $400-800 (custom) | 5-10 days |
| BoxBrownie | $99 (up to 25 images) | $149 (branded, music) | 48-72 hours |
| PhotoUp | $79 (up to 20 images) | $129 (premium) | 24-48 hours |
| 355Lab | $0.29 (up to 30 images) | Same price | 2-10 minutes |
Package Deals & Subscription Models
Traditional Provider Packages
| Provider | Package | What's Included | Cost |
|---|---|---|---|
| BoxBrownie | Basic Listing | 5 virtual staging images | $160 |
| Premium Listing | 10 staging + 5 HDR edits | $340 | |
| Luxury Listing | 15 staging + twilight + video | $650 | |
| PhotoUp | Standard | 3 staging + 10 HDR | $97 |
| Professional | 8 staging + 20 HDR + twilight | $289 | |
| Elite | Unlimited edits for 1 month | $499/month |
355Lab Subscription Plans
| Plan | Monthly Cost | Credits Included | Overage Cost | Best For |
|---|---|---|---|---|
| Free Trial | $0 | 10 credits | N/A | Testing the platform |
| Pay-as-you-go | $0 | 0 (buy credits) | $0.29/credit | Occasional users |
| Starter | $29 | 100 credits | $0.29/credit | 1-3 listings/month |
| Professional | $79 | 300 credits | $0.26/credit | 5-10 listings/month |
| Unlimited | $199 | Unlimited | N/A | High-volume teams |
Cost Per Listing Comparison
Example: Typical 3BR home with comprehensive editing (5 virtual staging + 3 twilight + 20 HDR edits + 1 video)
BoxBrownie Full Package$387
PhotoUp Professional Package$343
InstantDecoAI + Outsourced Edits$195
355Lab (all services)$8.99
Cost Breakdown:
- 5 virtual staging: $1.45
- 3 twilight: $0.87
- 20 HDR: $0 (auto)
- 1 video: $0.29
- Upscaling (optional): +$0.58/image
Savings:
- vs BoxBrownie: $378.01 (97.7%)
- vs PhotoUp: $334.01 (97.4%)
- vs InstantDeco: $186.01 (95.4%)
What Affects Pricing?
Traditional Services Pricing Factors
- Complexity: Simple edits vs complex Photoshop work
- Turnaround time: Rush orders cost 30-50% more
- Revisions: Most include 1 free revision, then $5-25 per additional revision
- Image quality: Low-resolution or poorly lit photos may cost more to edit
- Volume: Bulk discounts typically start at 10-20 images
- Service tier: Basic vs premium quality affects pricing
- Geographic location: Services in high-cost areas charge more
AI Services Pricing Factors (355Lab)
- Credit cost: Different tools use different credit amounts:
- Virtual staging: 1 credit ($0.29)
- Twilight: 1 credit ($0.29)
- Item removal: 1 credit ($0.29)
- Decluttering: 1 credit ($0.29)
- Upscaling: 2 credits ($0.58)
- Video: 1 credit ($0.29)
- Subscription tier: Higher tiers offer lower effective cost per credit
- Processing speed: Same fast speed regardless of plan
- Quality: Same professional quality across all plans
ROI & Value Analysis
Break-Even Analysis by Property Price
| Property Value | Commission (2.5%) | Traditional Editing Cost | 355Lab Cost | Savings |
|---|---|---|---|---|
| $250,000 | $6,250 | $300-500 | $8-15 | $285-492 |
| $500,000 | $12,500 | $400-700 | $8-15 | $385-692 |
| $1,000,000 | $25,000 | $500-1,000 | $10-20 | $480-990 |
| $2,000,000+ | $50,000+ | $800-1,500 | $15-30 | $770-1,485 |
ROI on Professional Photo Editing
Research from NAR and Redfin shows professionally edited photos generate:
- 61% more listing views on average
- 89% higher engagement (saves, shares, contact requests)
- 32% faster sales on average
- 2-5% higher sale prices in competitive markets
ROI Example: $500K Home
Traditional Editing Path:
- Editing cost: $500
- Sale price: $500,000 (list price)
- Time on market: 45 days
- Agent commission (2.5%): $12,500
- Net after editing: $12,000
355Lab AI Editing Path:
- Editing cost: $10
- Sale price: $510,000 (2% premium from better marketing)
- Time on market: 31 days (32% faster)
- Agent commission (2.5%): $12,750
- Net after editing: $12,740
Additional value: +$740 commission + $490 editing savings + 14 days faster = $1,230 total benefit
ROI: 12,300% return on $10 investment
Provider Comparison Table
| Provider | Avg Cost/Image | Turnaround | Quality | Best For |
|---|---|---|---|---|
| 355Lab | $0.29-0.58 | 15-60 seconds | Excellent | All agents, high volume, tight budgets |
| BoxBrownie | $24-32 | 24-48 hours | Excellent | Agents wanting human review, luxury listings |
| PhotoUp | $22-29 | 12-24 hours | Very Good | Established agents, predictable volume |
| InstantDecoAI | $12-16 | Instant | Good | Budget-conscious, basic staging |
| VirtualStagingAI | $29-49 | 6-12 hours | Excellent | Premium quality, flexible turnaround |
| Local photographer | $150-500/shoot | 3-7 days | Varies | Traditional shoots, agent relationship |
How to Choose the Right Service
Choose Traditional Services When:
- You have unlimited budget and prefer human-reviewed editing
- You're marketing ultra-luxury properties ($5M+) where cost is no concern
- You have a long-standing relationship with a preferred vendor
- You process fewer than 5 images per month
- Turnaround time of 24-48 hours is acceptable
Choose AI Services (355Lab) When:
- You want 97-99% cost savings without sacrificing quality
- You need instant results (under 60 seconds processing)
- You're a high-volume agent (5+ listings per month)
- You want flexibility to edit unlimited images affordably
- You're working with standard to mid-luxury properties
- You value control and iteration (unlimited attempts for same cost)
- You want all editing tools in one platform
Service Selection Framework
| Your Situation | Recommended Approach | Estimated Monthly Cost |
|---|---|---|
| New agent (0-3 listings/month) | 355Lab Pay-as-you-go | $3-10/month |
| Growing agent (3-8 listings/month) | 355Lab Starter plan | $29/month |
| Established agent (8-15 listings/month) | 355Lab Professional plan | $79/month |
| Top producer (15+ listings/month) | 355Lab Unlimited plan | $199/month |
| Team/brokerage (50+ listings/month) | 355Lab Business plan | Custom pricing |
Save 97-99% on Photo Editing with 355Lab
Professional AI-powered editing starting at $0.29 per image